Latest Market Research Ideas and Experiments

karlien Kriegler karlien Kriegler

The Joy of Analyzing Conversational AI Data: A Deep Dive into Client Insights and Unexpected Discoveries

Karlien Kriegler's work in analyzing Conversational AI data goes beyond traditional data analysis, delving into an exploratory journey that reveals deep insights into customer thoughts and behaviors. Her approach starts with focusing on the client's key questions and involves a preliminary scan of themes and verbatim readings. This initial stage is crucial for understanding core issues before a comprehensive data examination. Conversational data, rich and layered, offers a treasure trove of insights, allowing for a holistic view of conversation dynamics and customer sentiments.

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karlien Kriegler karlien Kriegler

Exploring Emotional Expression Through Avatars in Metaverse Qualitative Research

Karlien Kriegler highlights the impact of avatars in the metaverse for research. Avatars allow participants to express emotions and identities, fostering empathy and connection. For example, a participant's avatar representing their gender transition promoted inclusivity, while another's symbolizing melancholy elicited group empathy, demonstrating how avatars enhance communication and deepen connections in research.

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