Conversational AI Enables Open, Inclusive, and empathetic Human Conversations at Scale.
Our Conversational AI fosters a friendly chat environment for people to share their thoughts and ideas - the data of the future.
We are pioneers of Conversational AI, with more than 8 years of experience in designing and analysing Conversational AI research.
Conversational research is a technique used to engage with your customers and prospects in a way that encourages them to share their thoughts and opinions in their own words. Our experienced team crafts a chat dialogue that is enhanced with AI, allowing for a natural, empathetic conversation that makes people feel heard and more willing to share. By using AI probing, we can even delve deeper into the conversation to gain a more in-depth understanding of the topic at hand.
We design our conversations to include both closed questions and scales, depending on the measures that are needed. Our bots have the ability to work across a variety of markets and languages, with Technology and Humans working together to provide seamless translation. We customize our bots to fit the culture of the market, which allows us to gain a deeper understanding of context and behaviors.
Using generative AI, we can transform these conversations into themes, insights, strategies, ideas, and innovations that can help businesses make informed decisions.
One million plus conversations (up to 30 minutes in length) in the last 18 months in:
South Africa
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Kenya
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Angola
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Botswana
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Namibia
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Tanzania
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Sierra Leone
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Ghana
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Ethiopia
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Rwanda
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Uganda
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Zimbabwe
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Zambia
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Malawi
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Mozambique
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Australia
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India
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Thailand
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Indonesia
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Japan
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Korea
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South America
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North America
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Pakistan
South Africa • Kenya • Angola • Botswana • Namibia • Tanzania • Sierra Leone • Ghana • Ethiopia • Rwanda • Uganda • Zimbabwe • Zambia • Malawi • Mozambique • Australia • India • Thailand • Indonesia • Japan • Korea • South America • North America • Pakistan
Challenging conventions for superior insights
We need to prioritize open dialogue with participants and make sure they enjoy sharing their thoughts and ideas. Closed demographic questions should come second.
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Integrated Qual & Quant datasets
We get the what and the why by having well designed, mostly open conversations, with samples ranging from 100s to 1000s. We create rich datasets, with qualitative depth and quantitative scale. This data can be transformed into visuals, that can be used to create more impactful storytelling.
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Personalisation
We use a fun conversational and customizable chatbot with a personality for great engagement and honest detailed responses. We use gamification and other dialogue techniques to add both context and enjoyment to the conversation.
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AI and human analysis
We use a fun conversational and customizable chatbot with a personality for great engagement and honest detailed responses. We use gamification and other dialogue techniques to add both context and enjoyment to the conversation.
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Targeting and recruitment
We are experts at finding broad or niche audiences with flexible, highly customized targeting and recruitment. We recruit through:
Social media
Research panels
Web links
CRM databases
QR codes
Text links
We use a fun conversational and customizable chatbot with a personality for great engagement and honest detailed responses. We use gamification and other dialogue techniques to add both context and enjoyment to the conversation.
We expertly utilize human understanding and a variety of AI tools to analyse OpenData:
Our timelines are shorter than traditional research, putting you in immediate contact with your market.
Generative AI/to help summarize and create novel/actionable measures that were not previously possible
Trained AI/Classifiers
Computer vision Image recognition
Audio AI
Neo 4J Analytics and Machine learning platform for graph database
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Faster and more flexible than conventional research
"We carefully design AI personas that fit the target audience to create an empathetic conversation. In low bandwidth environments, we respect respondents by using simple personas, such as an image or tone of dialogue. Meanwhile, in high bandwidth markets, we might use more advanced personas such as videos or interactive digital humans."
Case Study
ESOMAR Best Paper of the year Winner 2022.
#EXPLORE Understanding future brand users
Image generated in MidJourney by combining aspiration and dreams data with TikTok analysis insights.How can a premium brand appeal to 18-24 year olds without losing its aspirational image? How can TikTok be leveraged to accomplish this?
Chatbot in South Africa and Kenya.
We utilized a personalized web-based chatbot named "Kia" to interact with our potential customers through open-ended questions. This helped us gain insight into their preferences and surroundings. A persona incorporates both the chatbot's appearance, tone of voice (in the case of a voice bot), and the conversation itself. We made sure that Kia's personality and appearance were carefully considered to make her appear friendly, approachable, and relatable to people in both Kenya and South Africa. Our objective was to ensure that our respondents provided us with enough detail and completed the conversation. We used realistic avatar stills with a variety of backgrounds, adhering to the latest gaming trends.
TikTok data analysis
We conducted a TikTok data analysis of our favorite influencers using image and audio AI to see and hear things from their perspective. By combining AI and human understanding, qualitative and quantitative research, we delved into their ambitions, goals, hopes, and fears. We discovered a strong correlation between their ambition and how they want brands to assist them in achieving their goals. Our client brand needed to improve its communication to better connect with them.
Our TikTok analysis uncovered clear patterns of content that influencers employ to create content. We also discovered that some brands already have strategies to use these content patterns to maintain consistency in their communication, whereas our client brand was still "finding its TikTok feet." We offered precise, actionable feedback on how to employ various TikTok styles to meet young people's needs from brands.
For us Conversational AI is part of a co-ordinated approach to methodologies, data collection and analysis.
We have experience in a wide variety of market and business challenges.
This includes:
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Advertising
Rigorous testing at every developmental phase.
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Growth Challenges
Tackling growth obstacles, gauging market dimensions, segmenting, understanding usage & attitudes, and pinpointing cross-category growth prospects
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Evaluations
Comprehensive assessments of campaigns, promotions, and special occasions/events.
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Organizational Insights
Conducting reputation studies, gathering employee feedback, spearheading sustainability investigations, and pursuing D&I research.
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Innovation
Engaging at every stage of the funnel.
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Customer Experience
Prioritizing and enhancing customer experiences.
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Brand Strategies
Emphasizing growth, positioning, monitoring and decoding.
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Media and Cultural Insight
Monitoring trends and shifts and decoding ideas with a localized lens.
We apply conversational AI across many types of studies, from quick fire research, to large scale longitudinal solutions.
We continuously innovate and incorporate the latest technological breakthroughs such as Large Language Models (LLM’s) and ChatGPT into our conversational workflows.
Some of our latest innovations include:
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Longitudinal
Longitudinal community bot research including WhatsApp and Facebook sample combined with traditional panel sources.
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Wave bot
Wave bots measure ongoing campaigns.
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TikTok
TikTok trends and analytics bots ensure communications on TikTok are effective.
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Rapid Agile
Rapid Agile bots with insights delivered within hours of deployment.