How we find the difference
At Hello Ara we are experts in human understanding and exclusively use Conversational AI and AI Analytics for quant research and immersive/metaverse environments for qual.
We create great research experiences for respondents, so we get deep and detailed data, feeding our analysis, that assists our clients in solving difficult problems (where traditional research often fails) and growing.
We were founded in 2020 as an AI-first market research agency with a strong conviction that the market research industry is lagging behind. We boldly started our business with the core values of robustness, curiosity, creativity, love of challenge, and a strong desire to integrate the latest intelligent technologies to create meaningful and useful research.
Since our inception, we have become an award-winning research agency, dedicated to pioneering new methodologies that create exceptional experiences for our respondents. We collect relevant data and conversations that our clients require to make informed decisions in a rapidly changing world. Our unwavering commitment to innovation and excellence has enabled us to stand out in the industry, and we are proud of our achievements.
We create compelling contextual research experiences that people love, so they share more. We let people share their ideas and opinions in their own words and avoid pre-determined lists.
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Being experts at unstructured data and immersive experiences we bridge/merge quant and qual data ensuring the research problem is explored from many angles, efficiently, whilst providing depth.
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We use natural language processing and human creativity to create multi-layered research at scale.
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Highly experienced researchers create detailed reports with strategic advice and conversational data.
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If you choose to work with us, you can rest assured that you will have access to the most up-to-date research methodologies. We take pride in our ability to innovate and provide complex research solutions. To give an example, we were awarded the Esomar Asia Pacific Best Paper 2023 for our work in testing AI customer advice bots in the Metaverse.
Our achievements
Winner of ESOMAR Best paper 2022
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Winner of ESOMAR Asia Pacific Best paper 2023
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Marguerite Steyn Greenbook Future List Honoree
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Karlien Kriegler Insights 250 Winner 2023
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52 Research groups in Metaverse
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IIEX Europe Speakers 2023
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IIEX North America Speakers 2024
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ASC Conference Speaker 2023
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World First Custom Metaverse Market Research Environment
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Over 500 000 Chatbot conversations since 2020
Winner of ESOMAR Best paper 2022 • Winner of ESOMAR Asia Pacific Best paper 2023 • Marguerite Steyn Greenbook Future List Honoree • Karlien Kriegler Insights 250 Winner 2023 • 52 Research groups in Metaverse • IIEX Europe Speakers 2023 • IIEX North America Speakers 2024 • ASC Conference Speaker 2023 • World First Custom Metaverse Market Research Environment • Over 500 000 Chatbot conversations since 2020
Our approach to technology
We use new technology to enable great participant experiences and to make the data from these experiences available to expert researchers.
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Growth and positioning
We help businesses identify growth opportunities and provide actionable steps for driving growth. Our experience spans across FMCG and financial categories.
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Consumer engagement and effectiveness
We use Conversational AI to gather consumer feedback and improve brand positioning.
Our platform provides individuals with an opportunity to share their personal experiences and stories in their own words. To better understand the consumer market, we use different AI tools that help us analyze and interpret the information we receive. This enables us to avoid misunderstanding the factors that influence consumer behavior and gives us a more precise and complete perspective of the market.
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Customer CRM Data
Our custom data pipeline and natural language classifiers categorize CRM data into measurable themes using traditional NLP techniques and the latest advancements in Generative AI.
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Co-creation in Immersive environments
We have completed several innovation, positioning and communication projects where we include co-creation as part of the qualitative research. For us this is usually done in the immersive/metaverse setting of our Hello Ara Immersive Lab
Managing vast amounts of unstructured data can be a challenging task. That's why we developed a tailored insights platform capable of handling various types of data, including textual OpenData, images, videos, and audio. The platform allows us to quickly integrate new functionalities, like Generative AI routines, to enhance and streamline data processing and analysis.
Human reporting from experienced researchers.
Our team of highly experienced researchers create multi-layered reports that ensure insights stand out.