Market Research Conversational AI: Enabling Open, Inclusive, and Empathetic Human Conversations at Scale
Conversational AI fosters a friendly chat environment for people to share their thoughts and ideas, creating the data of the future. With over eight years of experience, we are pioneers in designing and analyzing Conversational AI research. This technique engages customers and prospects, encouraging them to share their thoughts and opinions in their own words.
The Essence of Conversational AI in Market Research
Conversational AI enhances traditional research methods by creating natural, empathetic conversations that make participants feel heard. This approach not only encourages honest feedback but also delves deeper into topics using AI probing techniques, uncovering valuable insights.
Our dialogues are designed to include both closed questions and scales, tailored to the specific measures needed. Our AI-driven bots work across various markets and languages, with seamless translation capabilities. Customization ensures the bots fit the cultural context of each market, providing a deeper understanding of local behaviors and attitudes.
Transforming Conversations into Insights
Using generative AI, we transform conversations into actionable themes, insights, strategies, ideas, and innovations. In the last 18 months, we have conducted over 700,000 conversations, each up to 30 minutes long, across diverse regions including Africa, Asia, Australia, and the Americas.
Challenging Conventions for Superior Insights
Our approach prioritizes open dialogue, ensuring participants enjoy sharing their thoughts. We combine qualitative depth with quantitative scale, creating rich datasets that provide both the "what" and the "why." These datasets can be transformed into impactful visuals, enhancing storytelling and decision-making.
Personalization and Engagement
We use customizable chatbots with engaging personalities to foster honest and detailed responses. Techniques like gamification add context and enjoyment to the conversation, making the process more engaging for participants.
AI and Human Analysis
Combining human expertise with advanced AI tools, we analyze OpenData efficiently. Our approach is faster and more flexible than conventional research methods, allowing immediate contact with the market.
Case Study: Understanding Future Brand Users
Awarded the ESOMAR Best Paper of the Year 2022, our case study explored how a premium brand could appeal to 18-24-year-olds without losing its aspirational image. Using a personalized chatbot named "Kia" in South Africa and Kenya, we gathered insights into preferences and surroundings. By analyzing TikTok data, we discovered content patterns and provided actionable feedback on brand communication strategies.
Broad Applications Across Various Research Types
Conversational AI is integral to our coordinated approach to methodologies, data collection, and analysis. Our expertise spans numerous market and business challenges, including:
Advertising: Rigorous testing throughout development phases.
Growth Challenges: Addressing obstacles, segmenting markets, and identifying growth opportunities.
Evaluations: Assessing campaigns, promotions, and events.
Organizational Insights: Conducting reputation studies, employee feedback, and sustainability research.
Innovation: Engaging at every stage of the innovation funnel.
Customer Experience: Enhancing and prioritizing customer interactions.
Brand Strategies: Focusing on growth, positioning, and monitoring.
Media and Cultural Insight: Tracking trends and decoding ideas locally.
Continuous Innovation with Conversational AI
We apply conversational AI across various studies, from quick surveys to large-scale longitudinal research. Incorporating the latest technologies, including Large Language Models (LLMs) and ChatGPT, our innovations include:
Longitudinal Research: Community bot research on platforms like WhatsApp and Facebook.
Wave Bots: Measuring ongoing campaigns.
TikTok Trends: Analyzing and ensuring effective communications on TikTok.
Conversational AI represents the future of market research, providing open, inclusive, and empathetic human conversations at scale. This innovative approach not only enriches data collection but also transforms insights into actionable strategies, helping businesses make informed decisions.